Category: Production

Digital Printing at IWF 2016 – Creative, Effective, Innovative

Ron Gilboa
Sep 8, 2016

A week passed since the successful conclusion of the International Woodworking Fair in Atlanta on August 27, 2016. With over 25 product categories such as custom wood working, veneers, flooring, doors, and accessories spread over more than 500,000 square feet. The show drew over 26,000 participants and 1,080 exhibitors some attended educational sessions and most walked the show in search for new product, innovations, as well as sourcing materials for their projects.

IWF 2016 - Home for digitally produced decorative surfaces

IWF 2016 – Home for digitally produced decorative surfaces

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What to Expect at Graph Expo in Orlando

Jim Hamilton
Sep 7, 2016

Graph Expo’s greatest strength this year could also be its greatest weakness. Coming on the heels of drupa, Graph Expo (Orange County Convention Center, Orlando, September 25-28) will be a great opportunity to see some of the latest product announcements made at drupa. That said, many exhibitors maxed out their marketing budgets at drupa, and the impact on Graph Expo will mean smaller booths and fewer support staff. The move to Orlando is likely to have an impact as well. It is yet to be seen whether the draw from southeastern states plus South and Latin America will balance off the commercial printers from the heartland who drove to Chicago for previous shows (and who may skip the show this year). Graph Expo 2016 will be a smaller, more compact version of the show, and yet that’s no reason to stay away. There will still be a lot to see.

Who Are the Largest Exhibitors?

InfoTrends has been measuring and comparing the booth sizes of trade show exhibitors at trade shows for many years now, most recently at drupa 2016 but also at Graph Expo in 2015. We believe it provides an important metric to assess the level of marketing spend that an exhibitor makes at a trade show.

The biggest Graph Expo 2016 exhibitors (by square foot of exhibit space as measured from the publicly available show floor map) are shown below.

Graph Expo 2016 top 10 show floor ranking - reducedCanon and Konica Minolta tie for the top spot. In fact, Read more »

Who Owns Your Workflow?

Pat McGrew
Sep 6, 2016

Clearly, the idea of documenting your workflow architecture and environment resonated with those who read the last installment. It is not surprising! We all know that every business process should be backed up with documentation, but it is easy push it down the priority list. Perhaps raising the visibility will help raise the priority!

The next item in the Workflow Quiz asked if there was an owner for your workflow process, and if you have an assigned owner, does that person have a named backup. It is an important question because without a named owner your workflow processes are at risk. In addition, without a backup, the risk only grows.

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Are You UnDocumented? Your Workflow Needs a Guide!

Pat McGrew
Aug 16, 2016

In the last installment the first item in the Workflow Quiz asked if there was documentation for your workflow architecture, and if it is was up-to-date. It turns out that many of you don’t know if there is current documentation on your production workflow, even though it is the backbone of your company. This isn’t too surprising. Every production workflow has many moving parts, often installed at different times but different stakeholders. Once software tools are installed the processes that use the tools may never be documented, with the user manuals for each component considered the documentation. The truth is, that isn’t a documented workflow.

Question Mark and Workflow


A truly documented production workflow identifies all of the touch points,
from the point where a job is brought on board to the workflow process,
through each step until the final delivery requirements are met.


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Rediscovering Real Books in Today’s Electronic Age

Eve Padula

Earlier this month, I read a great article in The New York Times about the benefits of reading real books to your children. I’ve been an avid reader all of my life and a mom for nearly three years, so this article piqued my interest. It also got me thinking about how my own reading habits have changed over time.

As a child, I grew up using physical books. Pretty much everything that I read for education or enjoyment was some form of ink on paper. I also grew up using screens—my family had a home computer and TVs, but e-Readers were a long way off at that point. The books that I read were “book books.”

I bought my first iPad about 5 years ago, and my personal reading habits began to change. Although I still have shelves of physical books, most of the books that I purchase these days are in electronic form. My iPad became my library, and although there was still something appealing about ink-and-paper books, I became fully entrenched in electronic reading. I didn’t think I’d ever go back.

Then I became a mom.

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Cefla Finishing Acquires a Majority Stake in JetSet Industrial

Ron Gilboa
Aug 4, 2016

Today, Cefla Finishing group announced that it had acquired a majority stake (60%) in JetSet Industrial S.r.l., a manufacturer and integrator of inkjet printing systems for a range of applications and industries. JetSet Industrial’s move into inkjet printing started in 2012 in Bergamo, Italy, which is also home of several other inkjet equipment suppliers.

Still a start-up in many ways, JetSet is a bespoke supplier of decorative printing systems for ceramic, glass, textiles, and woodworking materials. JetSet has the skill set to integrated technology as well as develop materials in support of their printing technologies. This makes the company a turn-key supplier to its customers. According to Hoovers.com, the company has eleven employees and generated $2.15 million in revenues in the past year. JetSet has also invested heavily in their core capabilities for inkjet system integration.

JetSet Wave Integrated Color Single-Pass Print Head Module

JetSet Wave Integrated Color Single-Pass Print Head Module

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Color Plus Personalization: Selling the Value of Inkjet

Barb Pellow and Eve Padula
Aug 1, 2016

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?

SlidesforWTT0721

According to InfoTrends’ study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, the intelligent use of color in direct mail often generates improved response rates. Full-color images can capture a consumer’s attention with realistic depictions of advertised products. Color can also be used to personalize messages by matching pictures or text to items that the customer has purchased in the past. Furthermore, nearly 49% of consumers reported that seeing color on an envelope had a moderate or major effect on their likelihood of opening it.

The use of color in customer communications is not a new phenomenon. Historically, direct mailers and transactional communication service bureaus have digitally printed in black & white and relied on offset-printed shells to provide color design elements such as logos, highlighted text, and tints. Today, however, digital technologies can deliver near-offset quality and high speeds, all while meeting today’s marketing requirements for 100% variable content and envelope messaging.

For marketers, the inkjet value proposition transcends far beyond cost per print. It offers the ability to deliver color that gets noticed with a completely new approach to communications. Service providers must educate customers about how inkjet technology blends full color with individualized messaging to drive business growth. Print/marketing service providers must articulate how they can support enterprises in delivering communications efficiently and effectively.

The investment in inkjet is about delivering new levels of value to your customer base. Today’s print engines, finishing technologies, and workflow solutions have the flexibility to deliver on the age-old promise of one-to-one personalized messaging in full color. Marketing executives are seeking techniques to improve customer loyalty and grow their businesses with more engaging and dynamic communications. It’s time for service providers to have the right conversations with customers and help them get noticed!


For more information on InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies or InfoTrends’ Direct Marketing Production Printing & Value-Added Services study, please contact Keith LaVangie at (781)616-2132 or keith.lavangie@infotrends.com.

Do You Have a Workflow?

Pat McGrew
Jul 19, 2016

Most companies that have a printing operation believe that they have a workflow process. In-plant departments, packaging converters, direct mail providers, commercial printers, sign shops and transaction producers all know that to keep the business running they must identify each job, break it down into components, and track it through their organization until it is delivered to the end client. That makes the obvious answer to the question: Yes! Of course our company has a workflow. Jobs come in and they flow through the organization.

 What is Workflow?

The repeatable and auditable tasks, events, and processes used to consistently move work from job onboarding through to completion. Some or all tasks may be automated toward the goal of super-efficiency and predictability in production and supply chain management.

On closer inspection, however, what most organizations have is a series of processes that have grown over the years to mitigate bottlenecks as they arise. Whiteboards, spreadsheets projected on the wall, boards with sticky notes holding job information, flags and lights visible across the enterprise, and physical job jackets, emerge over time as teams look for ways to ensure that all of the stakeholders know the status of the jobs coming through the plant. While all of these processes serve a purpose, they rarely provide a consistent view of a slice of time because they are only tied together by the thinnest of strings and an agreement among the participants to keep the reporting current. What happens when a team member is on vacation or new team members are added? The process often suffers because new thought processes were added. New team members may have new ideas, even better ideas, on how to move work and report on progress. That begets change and evolution, but is it a workflow?

WorkflowLight2

Unless all of the processes are tied into a Read more »

The Very Last drupa Article (Maybe)

Frank Romano
Jul 11, 2016

 

The show is over. The exhibitors have left the buildings. The pundits have chimed in. drupa 2016 is now history.

The every-3-year cycle idea was quashed and we are back to the 4-year cycle. I remember when it was every 5 years. So, we will all meet in 2020. Well, maybe all of you. I may be 79.

Frank was one of six journalists honored for attending 10 or more drupas

Frank was one of six journalists honored for attending 10 or more drupas

Sales statistics were impressive—big orders, big bucks. Every exhibitor sold something. No one does a total, but my guess is that there was over half a billion dollars in business.

Read more »

Reinventing HP Inc.: The 2016 Industry Analyst Summit

Jim Hamilton, Jeff Hayes and Deborah Hawkins
Jul 1, 2016

Last week HP Inc. brought a sizeable group of industry analysts to Boston for the first time since splitting from Hewlett Packard Enterprise. The goal was to discuss its priorities and outline how it intends to grow. The company’s bold vision and mission statements set the tone for the details that followed:

  • Vision: Create technology that makes life better for everyone everywhere
  • Mission: Engineer experiences that amaze

HP Strategy

Dion Weisler kicked off the event by outlining the company’s strategy and describing four major trends that impact the company’s decisions: Read more »

2016 InfoTrends, Inc.

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