Category: Media & Marketing

Content Rising Event Review: Where Marketers Need to Look Next

Arianna Valentini
Jun 24, 2014

On Wednesday June 18th, Skyword, along with partners Conductor, Outbrain, and Traackr, held “Content Rising”, an event geared toward enterprise marketers in Boston, MA. The purpose of Content Rising was twofold: first, to raise brand awareness for the event sponsors and second to further educate marketers on the best strategies for content marketing.

While there is much buzz in the media on content marketing techniques and opportunities for brands to leverage content to pull in consumers, many of the marketers in attendance commented that they are still trying to refine their strategies and are not yet fully comfortable with the tactic. Gaining confidence in using a content marketing strategy was a strong theme of the night and also provided the vendors in attendance the opportunity to educate the audience on the best strategies for execution. Here are some of the highlights from the event, as well as a brief overview of the vendors in attendance.

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Bringing Customers and Vendors Together: Adam Sync! Event Review

Arianna Valentini
May 29, 2014

From May 12th to 13th, Adam Software held one of their last “Adam Sync!” events in Brooklyn, New York—the event was part of a larger series of Sync events in both the United States and Europe that Adam Software held in April and May. The goal of the event was to bring current customers, prospective clients, and Adam Software integrators together to share case studies, best practices, and other insights. Sessions provided important information relating to not only digital asset management (DAM), but also important lessons for marketers looking to expand their digital marketing strategies. Here are some of the highlights from the event:

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How Social Networking and User Generated Content are changing Customer Communications

David Stabel
May 26, 2014

On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.

 

Dieter Reichert, CEO of censhare

The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.

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“Re-inventing Marketing” at the Adobe Summit 2014

Kaspar Roos
May 21, 2014

On May 14th and 15th, Adobe organized the fourth edition of its European Digital Marketing Summit with the theme “Re-Inventing Marketing”. The event helps Adobe to better equip marketers for the rapid transition to digital, and to better engage with the evermore empowered consumer. The event, staged at the ExCel Centre in London attracted over 3,800 visitors from 47 countries, and represented a 30% increase in attendance compared to 2013.

At the conference, Adobe (and key partners) showcased their technological leadership and brought in a range of interesting speakers to share best practices, insights, and entertainment. Besides the main stage, they offered almost 100 breakout sessions on several topics, ranging from the latest technology trends on mobile, social, and multi-channel, to how enterprises can overcome organizational barriers between CIOs and CMOs.

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Key Takeaways from the Henry Stewart DAM NY Conference

Arianna Valentini
May 19, 2014

Henry Stewart Events held its 11th annual Digital Asset Management (DAM) Global event in New York City from May 1 – 2. The theme of the conference was “The Art and Practice of Managing Digital Media”. Throughout the events, speakers, vendor representatives, and participants discussed best practices, change management, and experiences that brought them successes and failures. In addition, there was much discussion on which software solutions have helped to sustain users’ asset management efforts. Here are some key observations from our time there:

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Questions about Books and Inkjet

Jim Hamilton
Apr 15, 2014

Recently, Barb Pellow and I participated in a Canon-sponsored Book Business/Printing Impressions webinar on the topic of books and inkjet. (The replay is available at this link if you are interested.) As is typical of most webinars, listeners were encouraged to submit questions, and in this case we received a lot of them. This blog is comprised of those questions and my brief response to each. While not intended to be comprehensive, I believe these questions and answers are a reflection of what is on the minds of the publishing community in regard to inkjet and books today.

Question and Answer

Q: What would be the cost per book difference to print offset vs. ink jet based upon specs such as Read more »

Happy Valentine’s Day, Mr. Hamilton

Jim Hamilton
Feb 13, 2014

While it’s nice to see my name written in rose petals (or in clouds or candies or footprints in the sand), by itself this form of personalization, though eye-catching, is not enough. Using variable data requires more than just a person’s name.

With a very small amount of information (for example, name, address, and account status) it is possible to create a much more effective document. Read more »

4 Wide Format Lessons from the Olympics

Tim Greene
Feb 6, 2014

The Olympics are starting soon and it got me thinking about some of the ways that competing in the Olympics parallels competing in the wide format digital printing market. I can think of four:

1. Prepare
People that compete at the Olympic level train for years for the games. Speed skaters work out 8-10 hours per days for months leading up to the games in anticipation of an event that may last for minutes if not seconds. Bode Miller, one of the most successful U.S. men’s downhill skiers of all time, was born in ski-country in New Hampshire, went to a ski academy in his youth and basically trained to be a downhill skier more-or-less his whole life. Many Olympians are like that. The point is that to compete at the highest levels they prepare at the highest levels, they don’t go in lightly. Print shops that invest in wide format technology and don’t have a committed strategy to make that a successful part of their business are not likely to find success in this competitive market.

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A Review of 2013 Corporate Greeting Cards

Jim Hamilton
Jan 22, 2014

This is the fourth year that I’ve done a video blog review of all the corporate greeting cards I received during the holiday season. This year’s collection includes InfoTrends’ own corporate greeting card, which was printed this year at the Museum of Printing in North Andover, Massachusetts.

If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA

If you’d like to see the previous videos, here are the links:

See the link below for my 2013 rant on one of the most insincere holiday e-cards I’ve ever received: How Much Is ‘Free’ Worth?

EFI Fiery to Drive Landa Digital Presses

Kaspar Roos

Big news from the EFI Connect show in Las Vegas: EFI and Landa have formed a strategic relationship to use Fiery technology as Digital Front-End/RIP for Landa’s digital presses; both for the continuous feed and cut-sheet devices. From the moment Landa showed its new presses for the first time at drupa 2012, there has always been much speculation about who Landa would choose as a DFE partner and what RIP technology would be suitable enough to drive digital presses that can run 12,000 B1 sheets per hour at 1200 DPI.

Guy Gecht and Benny Landa - who paid an unexpected visit - announcing a strategic partnership at EFI Connect 2014

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