Category: Media & Marketing

Key Trends to Look for at the Digital Marketing Financial Services Summit

Arianna Valentini
Nov 13, 2014

There are few industries left using marketing software than can now be labeled as transformative as a result of digital media – from retail to government, marketers within these vertical markets have taken the marketing software technologies offered by vendors to bring full digital experiences to their prospective customers. However, in industries where more importance is placed on securing sensitive customer information there are greater hurdles to overcome in offering prospective customers a truly valuable experience. One such vertical that is driving the transformation of marketing is the financial services industry. Research completed by InfoTrends in this market and a recent eBook published by the Digital Marketing for Financial Services Summit, show just how marketers in financial services are taking these roadblocks around data security and creating a digital experience for their customers.

Read more »

Augmented Reality: InsideAR 2014 Conference

David Stabel
Nov 5, 2014

From October 29th-30th, the InsideAR 2014 conference took place in Munich, Germany. It is the largest international augmented reality (AR) conference in the world (including representation from Japan, China, and Germany) and is organized by Metaio GmbH (Metaio) each year. The conference brought together the AR community and explores the latest developments in the field of AR – with speakers from around the globe presenting during the event. Technology evangelists, such as Ori Inbar from Augmentedreality.org and Rohit Talwar from Fast Future shared their insights into the possibilities of AR technology. Also, many enterprises – such as Epson, Cisco, SAP, DHL, Audi, Daimler, and Volkswagen – presented this year and shared their efforts in solving real business problems with AR technology.

Thomas Alt, co-founder and CEO of Metaio GmbH, welcomes the InsideAR 2014 attendees in Munich, Germany.

Read more »

Adobe Max 2014 Recap

Arianna Valentini
Oct 23, 2014

As creatives and analyst alike return from their trip to Los Angeles for Adobe’s Max conference many are left to contemplate how the announcements at Max 2014 will affect how they create and distribute their work. While most of the major product announcements were covered in the first day (please see our earlier blog from the event on all the highlights) there are several key takeaways from this event that we felt deserved further discussion.

LACC for Adobe MAX

Read more »

censhare Community Days 2014

David Stabel and Arianna Valentini
Oct 9, 2014

On Oct. 3rd 2014 this years censhare Community Day was held in Munich, Germany. censhare AG (censhare) is a provider of software for digital publishing and marketing automation. The company invited its partners and industry analysts to share best practices and insights on its latest developments as well as trends in digital publishing and marketing. Several case studies showed how censhare helps marketers and enterprises with the challenges of managing content, associated workflows and distribution processes. In addition, censhare revealed the key highlights of its new software version that will be released in Oct. 2014: censhare 5.0.

Stefan Ruthner, EMEA sales manager at censhare, opening the censhare Community Days 2014

Read more »

Adobe Max: Creative Cloud Announcements

Arianna Valentini
Oct 7, 2014

Monday October 6th marked the beginning of the Adobe Max conference in downtown Los Angeles. Monday’s keynotes focused on announcements surrounding the Creative Cloud and new and improved mobile applications. Speakers from Monday’s keynotes included Adobe President and CEO Shantanu Narayen , Microsoft CEO Satya Nadella, and Adobe SVP and General Manager Digital Media David Wadhwani. Sessions included live demos of new products and further announcements detailing the continued partnership between Adobe and Microsoft. Here are just a few of the highlights from Monday’s keynote:

Read more »

Content Rising Event Review: Where Marketers Need to Look Next

Arianna Valentini
Jun 24, 2014

On Wednesday June 18th, Skyword, along with partners Conductor, Outbrain, and Traackr, held “Content Rising”, an event geared toward enterprise marketers in Boston, MA. The purpose of Content Rising was twofold: first, to raise brand awareness for the event sponsors and second to further educate marketers on the best strategies for content marketing.

While there is much buzz in the media on content marketing techniques and opportunities for brands to leverage content to pull in consumers, many of the marketers in attendance commented that they are still trying to refine their strategies and are not yet fully comfortable with the tactic. Gaining confidence in using a content marketing strategy was a strong theme of the night and also provided the vendors in attendance the opportunity to educate the audience on the best strategies for execution. Here are some of the highlights from the event, as well as a brief overview of the vendors in attendance.

Read more »

Bringing Customers and Vendors Together: Adam Sync! Event Review

Arianna Valentini
May 29, 2014

From May 12th to 13th, Adam Software held one of their last “Adam Sync!” events in Brooklyn, New York—the event was part of a larger series of Sync events in both the United States and Europe that Adam Software held in April and May. The goal of the event was to bring current customers, prospective clients, and Adam Software integrators together to share case studies, best practices, and other insights. Sessions provided important information relating to not only digital asset management (DAM), but also important lessons for marketers looking to expand their digital marketing strategies. Here are some of the highlights from the event:

Read more »

How Social Networking and User Generated Content are changing Customer Communications

David Stabel
May 26, 2014

On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.

 

Dieter Reichert, CEO of censhare

The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.

Read more »

“Re-inventing Marketing” at the Adobe Summit 2014

Kaspar Roos
May 21, 2014

On May 14th and 15th, Adobe organized the fourth edition of its European Digital Marketing Summit with the theme “Re-Inventing Marketing”. The event helps Adobe to better equip marketers for the rapid transition to digital, and to better engage with the evermore empowered consumer. The event, staged at the ExCel Centre in London attracted over 3,800 visitors from 47 countries, and represented a 30% increase in attendance compared to 2013.

At the conference, Adobe (and key partners) showcased their technological leadership and brought in a range of interesting speakers to share best practices, insights, and entertainment. Besides the main stage, they offered almost 100 breakout sessions on several topics, ranging from the latest technology trends on mobile, social, and multi-channel, to how enterprises can overcome organizational barriers between CIOs and CMOs.

Read more »

Key Takeaways from the Henry Stewart DAM NY Conference

Arianna Valentini
May 19, 2014

Henry Stewart Events held its 11th annual Digital Asset Management (DAM) Global event in New York City from May 1 – 2. The theme of the conference was “The Art and Practice of Managing Digital Media”. Throughout the events, speakers, vendor representatives, and participants discussed best practices, change management, and experiences that brought them successes and failures. In addition, there was much discussion on which software solutions have helped to sustain users’ asset management efforts. Here are some key observations from our time there:

Read more »

2012 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux