You may have seen the television ad where a boy is throwing paper airplanes over a fence to communicate with his dad, who is away on active duty. Each paper airplane contains a note from the boy to his father. A kindly neighbor on the other side of the fence notices the airplanes, puts them in a box, and sends them to the father. Sometime later, the neighbor receives a box in the mail full of paper airplanes with notes from the dad to his son. The neighbor takes the airplanes and throws them one by one over the fence, where they are discovered by the boy. The story is heartwarming and it’s a Hallmark moment for sure, but this is not a greeting card commercial. What is this ad promoting? The answer might surprise you—it’s paper and packaging.
This is one of three television advertisements created by the Paper & Packaging Board as part of a campaign called “Paper & Packaging – How Life Unfolds.” This multi-million-dollar promotional campaign began in the middle of 2015 and includes not only television exposure, but also print and online ads. The target audience is Read more »
This is the sixth year that I have done a video blog review of all the corporate greeting cards I received during the holiday season. This year’s collection was a particularly good one, and at the end of the video I highlight five examples that I think are outstanding.
If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA
If you would like to see the previous videos, here are the links:
This year the InfoTrends holiday card highlights Crossroads for Kids, a Boston-area charity that serves more than 1,000 young people annually with an immersive summer program. Many of those kids also participate in a comprehensive multi-year, year-round program of mentoring and enrichment designed to develop young leaders. InfoTrends has been contributing to Crossroads for Kids for a number of years, most recently through an office yard sale that we conducted in March.
The 2015 InfoTrends holiday card has two particularly interesting aspects. First, it makes use of a colorful and lively depiction of three snowmen, drawn by one of the young people who benefits from the programs provided by Crossroads for Kids. The second interesting aspect relates to the card’s production. A digital die-cut on the front of the card provides a peek into the stars and holiday message on the inside of the card. Printed at ANRO Communications in West Chester, Pennsylvania, the digital die-cut was facilitated using a Highcon Euclid. Many thanks to ANRO and Highcon for their support of this year’s card!
The 2013 and 2014 InfoTrends holiday greeting cards also have interesting backstories. Read more »
As part of its investor presentation earlier this week, R.R. Donnelley announced plans to split into three publicly traded companies, each with a different focus. These companies will be Customized Multi-Channel Communications (CMCo), Financial Communications Services (FinancialCo), and Publishing & Retail-Centric Print (PRSCo). Describing the move as a “transformative separation,” R.R. Donnelley positions this as the next stage in the company’s evolution from a print & ship model to a multi-channel communication services model that leverages data analytics, content optimization, and multi-channel marketing. The transaction will take the form of a tax-free spin-off of the financial and publishing/retail components and is expected to be completed by the end of 2016. The customized multi-channel media communications component will retain R.R. Donnelley’s outstanding notes/debt and will receive cash proceeds from the sales of the two other components. Existing R.R. Donnelley shareholders will end up owning shares in all three companies. No specifics were provided in regard to the management teams for each component. That will come later.
Source: R.R. Donnelley & Sons Company Investor Presentation, August 4, 2015
R.R. Donnelley has net sales of about eleven and a half billion dollars. The three planned companies break out as follows: Read more »
The Strategy Institute held its annual Digital Marketing for Financial Services Summit in New York City on December 9th and 10th. Over the course of the two days, speakers, vendors, representatives, and attendees all met to discuss best practices, new digital marketing techniques, and experiences that have brought both successes and failures. A majority of discussions were about how financial services can better connect to customers through mobile, content marketing practices, and leveraging data in an effective way. Here are some of the key observations gained from our time there: Read more »
There are few industries left using marketing software than can now be labeled as transformative as a result of digital media – from retail to government, marketers within these vertical markets have taken the marketing software technologies offered by vendors to bring full digital experiences to their prospective customers. However, in industries where more importance is placed on securing sensitive customer information there are greater hurdles to overcome in offering prospective customers a truly valuable experience. One such vertical that is driving the transformation of marketing is the financial services industry. Research completed by InfoTrends in this market and a recent eBook published by the Digital Marketing for Financial Services Summit, show just how marketers in financial services are taking these roadblocks around data security and creating a digital experience for their customers.
From October 29th-30th, the InsideAR 2014 conference took place in Munich, Germany. It is the largest international augmented reality (AR) conference in the world (including representation from Japan, China, and Germany) and is organized by Metaio GmbH (Metaio) each year. The conference brought together the AR community and explores the latest developments in the field of AR – with speakers from around the globe presenting during the event. Technology evangelists, such as Ori Inbar from Augmentedreality.org and Rohit Talwar from Fast Future shared their insights into the possibilities of AR technology. Also, many enterprises – such as Epson, Cisco, SAP, DHL, Audi, Daimler, and Volkswagen – presented this year and shared their efforts in solving real business problems with AR technology.
Thomas Alt, co-founder and CEO of Metaio GmbH, welcomes the InsideAR 2014 attendees in Munich, Germany.
As creatives and analyst alike return from their trip to Los Angeles for Adobe’s Max conference many are left to contemplate how the announcements at Max 2014 will affect how they create and distribute their work. While most of the major product announcements were covered in the first day (please see our earlier blog from the event on all the highlights) there are several key takeaways from this event that we felt deserved further discussion.
On Oct. 3rd 2014 this years censhare Community Day was held in Munich, Germany.censhare AG (censhare) is a provider of software for digital publishing and marketing automation. The company invited its partners and industry analysts to share best practices and insights on its latest developments as well as trends in digital publishing and marketing. Several case studies showed how censhare helps marketers and enterprises with the challenges of managing content, associated workflows and distribution processes. In addition, censhare revealed the key highlights of its new software version that will be released in Oct. 2014: censhare 5.0.
Stefan Ruthner, EMEA sales manager at censhare, opening the censhare Community Days 2014
Monday October 6th marked the beginning of the Adobe Max conference in downtown Los Angeles. Monday’s keynotes focused on announcements surrounding the Creative Cloud and new and improved mobile applications. Speakers from Monday’s keynotes included Adobe President and CEO Shantanu Narayen , Microsoft CEO Satya Nadella, and Adobe SVP and General Manager Digital Media David Wadhwani. Sessions included live demos of new products and further announcements detailing the continued partnership between Adobe and Microsoft. Here are just a few of the highlights from Monday’s keynote: