DirectMail2.0 Launches Their Inaugural Market-Edge Event

Pat Nolan
 Nov 6, 2017

Market-Edge 2017: Direct Mail, Digital, and Beyond

From October 26th to October 27th of this year, DirectMail2.0 hosted their inaugural Market-Edge conference at Wyndham Grand Clearwater in Clearwater Beach, Florida. Sponsors included Pitney Bowes, Konica Minolta, AccurioJet, Alesco Data, and Enthusem. Discussing Market-Edge with DirectMail2.0’s Marketing Coordinator, Iris Shalev, I was able to shed some light on why they wanted to put on a conference and what they hoped that their business and attendees would take away from it.

The purpose of the event, she said, was to act as a hub for direct mail marketers and printers that is more personal than a trade show and to provide a face-to-face networking opportunity for attendees outside of the usual competitive context. DirectMail2.0 wanted to strengthen this community with Market-Edge, and bring stakeholders with different expertise together to learn from each other for a 360-degree experience, Shalev continued.

In his opening remarks, DirectMail2.0 CEO Brad Kugler also touched on his company’s intended outcome of the event. They wanted to host an open forum for printers and direct mail marketers to come together and solve their common problems. What is the root of those problems? The answer is represented both by what DirectMail2.0 does as a business – they are an integration platform that offers online services to printers and direct mail marketers – and by the theme of Market-Edge: to bridge the gap between offline and online, to bring print into the digital world.

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DMA &THEN 2017 Conference Recap

Pat Nolan
 Oct 31, 2017

The DMA Celebrates 100 Years at &THEN 2017, Looks Ahead

The DMA reached an impressive milestone in 2017, hitting its 100-year anniversary as an organization. While this was cause for celebration at this year’s &THEN conference in New Orleans, much more time was spent looking ahead than reflecting on the last century. This comes on the heels of the DMA’s name change earlier this year, from Direct Marketing Association to Data & Marketing Association. In his opening remarks for the three-day conference, DMA CEO Tom Benton attributes this change to the modern role of data as the lifeblood of all marketing. It powers and improves all marketing activities and enables 1:1 at scale, he notes.

 “This year, more than ever before, it was evident that the strength of the Data & Marketing Association and &THEN lies with our members, speakers, guests and partners. We were pleasantly surprised at the sizeable turnout, and initial feedback confirms that the content provided at &THEN ranks alongside the finest data and marketing thought leadership events in our association’s 100-year history. We’ve already begun planning for &THEN 2018 and will be delivering more of this data and marketing expertise next year, October 8th through 10th at the MGM Grand in Las Vegas.”

Tom Benton, CEO of DMA

Along with data, cognitive computing was another recurring talking point woven throughout the conference’s buffet of speakers and presentations from notables on all sides of the industry – agencies and publishers, technology vendors and service providers, and executives from some of the world’s biggest brands and marketers. Yet at this year’s &THEN, it felt as though “Big Data” and “artificial intelligence” transitioned from buzzwords to not only serious competitive considerations, but necessities of the marketing toolbox.

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