Oct 30, 2015
Earlier this week the XMPie User’s Group conference was held in Miami, Florida. The theme of the conference was “The Art of Customer Engagement” and brought together users of XMPie software from around the globe for three days of networking and learning. The opening keynote titled “On Bridging Print and Digital” was delivered by Jacob Aizikowitz, president and founder of XMPie. Jacob urged attendees to become digital first, focusing as much on digital technologies as print – a point driven home by the fact that 75% of marketing spend is expected to be on digital channels by 2019.
XMPie continues to evolve and expand its product offerings to support a digital-first mindset which was reinforced by the introduction of Open XM at the show. Open XM is an XMPie technology stack that can be incorporated into any website without relying on any specific design tool.
User-driven conferences continue to provide an ideal environment for learning and networking with other service providers who face the same opportunities and challenges. This was evident in the sessions and conversations I had with attendees at the show, from discussing pricing strategies to users trading contact information to help out with technical issues once they arrive back home.
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