Evolving Photographer Types Portend the Future of Camera Ownership

Ed Lee
 Mar 21, 2018

InfoTrends conducts annual consumer surveys to track changes in digital photography behaviors. Over time, we have observed a number of important trends including the evolution of the type of photographer that digital camera owners consider themselves to be, from those who rarely take photos to casual/snapshooters, memory keepers, hobbyists and advanced hobbyists.

The type of photographer that consumers assign to themselves depends on their state of mind and their stage of life. Camera owners with a strong interest in photography tend to fall into the hobbyist or advanced hobbyist segments. Parents with children might fall into the memory keeper and hobbyist segments. Teenagers tend to see themselves as casual photographers or someone who rarely takes photos.

Since the introduction of smartphones, we have seen significant shifts in the mix of photographer types among camera owners. Between 2010 and 2017, there was a dramatic decline in the percentage of camera owners who consider themselves casual photographers. InfoTrends believes that these casual photographers have migrated from using a digital camera to a smartphone. Likewise, people who rarely take photos have likely switched over to smartphones, and perhaps have even retired their digital cameras. In 2013, mobile phones surpassed digital cameras as the camera used most often and the gap continues to widen each year.

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Video Services Offer Opportunities for Professional Photographers

Ed Lee
 Feb 2, 2018

Pro photographers are always looking for ways to grow their businesses. Those who offer video services to their clients are able to add on fees and tap into new revenue sources. InfoTrends believes that offering video services is something more pros should explore. It used to be that shooting videos required a dedicated video camera, but it is quite easy now for pros to record video using interchangeable lens cameras (DSLR or mirrorless) since virtually all new models include video recording as a feature.

In InfoTrends’ Professional Photography and Videography studies, we have discovered a number of things about pro photographers and their relationship with video through the years. In 2010, only 16% of pros said that they offered to shoot video for clients. In subsequent studies, we saw this rate grow steadily, but it has leveled off to around 28% over the last few years. Nevertheless, it is encouraging to see that about 16% of pros who do not currently offer video services are planning to add them in the next 12 months. Read more »

Prepare for the Fourth Imaging Wave

Ed Lee
 Sep 14, 2017

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Excerpt from Digital Imaging Reporter’s State of the Industry 2017

Analog film, the first wave of photography, lasted more than 150 years, with over 1.5 trillion photos captured worldwide during this timeframe. In the 1990s, digital cameras kicked off the second wave: digital photography. Smartphones were introduced in the late 2000s, marking the third wave: mobile imaging.

Always-connected smartphones and social networks have changed how people take and share photos and videos. Mobile imaging is led by companies with no background in photography, such as Apple, Samsung, Facebook, Instagram and Snap.

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Augmented Reality Takes Center Stage @ARinAction

Ed Lee
 Jan 25, 2017
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Conference organizer John Werner and Bob Metcalfe on stage

On January 17 and 18, the inaugural AR in Action conference was held at MIT Media Labs in Cambridge MA. It brought together a wide range of speakers as well as some heavy-hitters in the technical industry to discuss their thoughts on augmented reality (AR) and how it is going to change our lives in the near future. They included Bob Metcalfe, co-inventor of Ethernet, Alan Kay, a pioneer in object oriented programming and the graphical user interface, and Steve Mann, considered the father of wearable computing. The conference included 32 panel discussions (with 127 panelists), 28 stage demos, 42 floor demos, and 2 stage performances.

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Generations Matter

Ed Lee
 Sep 16, 2016

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Excerpt from Digital Imaging Reporter’s State of the Industry 2016

Today’s imaging environment is no longer “one size fits all.” Marketing messages, products and services need to be developed with specific audiences in mind. Two recent InfoTrends studies, which focus on interchangeable-lens cameras and millennials, reveal that generational differences have a significant influence on photographic behaviors. Read more »

How Long Does it Take to Shoot 1 Trillion Photos?

Ed Lee
 May 31, 2016

download (1)Photo capture devices (still cameras and mobile devices) are becoming ubiquitous in developed and developing countries. Now if someone wants to take a photo of someone or something, the question is not if they can, but rather with what device. InfoTrends’ research shows that mobile devices, particularly smartphones, are the devices that consumers use most often and turn to for taking everyday photos.

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Fun Facts About the Photography Market

Ed Lee
 Apr 14, 2016

Any QuestionsFinding fun facts about the digital photography world is generally a Google search away. However, the information is only as good as the people and companies that are producing it. With the digital camera market hitting a rough patch these last several years and companies shifting their focus to other markets, it is getting a little harder to come across interesting nuggets of information about the photography market. InfoTrends began covering this market in the late 1990’s and continues to invest significant time and resources to understand where the market is today and to predict what will shape its future.

Here are some fun facts about the digital photography market of today that we thought we’d share: Read more »

Google Shutting Down Picasa

Ed Lee
 Feb 16, 2016

Google PhotosOn February 12, Google announced that it would be retiring Picasa, its photo management software program, and
Picasa Web Album, its  online sharing service, to put more focus on Google Photos. From my perspective, this is a bit of sad news. I have been a user and fan of Picasa since before it was officially launched almost 14 years ago. Read more »

FAA Drone Registration Process Begins

Ed Lee
 Dec 23, 2015

FAAYou get a drone for Christmas and you want to fly it outdoors right away. Stop!

Before you do, you need to register with the Federal Aviation Administration (FAA) or face the threat of severe penalties. Effective December 21, anyone who owns a small unmanned aircraft system (sUAS), also known as a drone, must register with the FAA before they can fly it outdoors. Those who do not register could face civil and criminal penalties. This is all being mandated under the guise of public safety. Registration is free for the first 30 days through a rebate, then $5 after that. Registration is valid for three years. To learn more about the registration process, go to the FAA sUAS registration site. According to the FAA, it expects over 800,000 drones to be sold during this holiday season. Let’s hope the website can handle the impending volume.

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NY Times Introduces Virtual Reality to the Masses

Ed Lee
 Nov 13, 2015

On November 8, more than 1 million New York Times newspaper subscribers received an interesting gift with their Sunday paper – a Google Cardboard viewer. Google Cardboard is a simple device, made up of corrugated cardboard and a pair of plastic lenses, which turns any Apple or Android smartphone into a virtual reality (VR) viewing system.

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