May 28, 2015
The annual DOCUMENT Strategy Forum took place in Greenwich, Connecticut earlier this month on the 12th through the 14th. The Document Strategy (DS) Media has been organizing the event for the past several years and attendance this year was made up of 330 industry representatives, executives, analysts, and vendors. The group coordinates with a hand-picked advisory board made up of leading industry professionals to select topics and organize the forum’s panel discussions.
May 21, 2015
On May 7th and 8th over 650 professionals descended on the Hilton Midtown in New York City for Henry Stewart’s 12th annual DAM NY Conference to see and learn about all things related to digital asset management (DAM). This year’s theme centered on ‘The Art & Practice of Managing Digital Media – all from the user’s perspective’ and was a common viewpoint amongst many of the speakers. HP, Adobe Creative Cloud, and Media Beacon were the marquee sponsors. However, a bevy of other vendors and consulting organizations sponsored and/or spoke at the show.
Many of the topics centered on the current state of the market as well as where people see DAM going in the near future. There were plenty of well-known brands such as Comedy Central, 3M, and the NHL represented on the panels to share their insights. Although there were endless puns at the show, we will spare you from any more by simply sharing our observations from the show:
May 19, 2015
Adobe is certainly no stranger when it comes to creating technologies that assist businesses in becoming more digital. Not everything the company has tried has gone gangbusters, but its newest offering, Adobe Document Cloud, appears poised for success. Read more »
Apr 24, 2015
This week, Google made changes to its mobile search algorithm, an event which the public dubbed “Mobilegeddon.” In the new algorithm, Google considers whether a website is “mobile-friendly” in ranking search results. Mobilegeddon is a wake-up call for many businesses that have either neglected mobile design or are not even aware that their websites are poorly designed.
While the new algorithm only affects searches on smartphones, businesses cannot afford to lose out on mobile, which already accounts for 60% of U.S. digital media time. Earlier this year, comScore reported that mobile search accounts for 29% of all U.S. search activity, and 20% of that comes from smartphones. Various estimates put Google around 65-75% search market share, with 80-90% share in mobile search (thanks in large part to the Android OS). In fact, about half of all Google searches are believed to be mobile searches. Despite the apocalyptic hype around Mobilegeddon, this is neither the first nor the last update to Google’s algorithm. It is, however, the most significant update since 2011, when Google Panda began factoring the quality of web pages into search rank. Read more »
Apr 6, 2015
Three years after the GMC acquisition, Neopost has done what it said it would do at time of the purchase— adapt the high-end GMC document composition technology as a scaled-down SaaS offering available for its many Small & Medium sized Business (SMB) customers.
Called neoPreference, and marketed by Neopost (not GMC), the solution focuses on helping SMB companies create, send and archive multi-channel communications. Through a print driver, an existing structured document such as an invoice, newsletter or statement can be submitted to the system. At time of writing, the system accepts MS Excel, MS Word, or PDF files and converts them into HTML. At this point, users (using a web-based interface ) need to identify data capture areas (see Figure 1), setup business rules or specify document enhancements just once to create the document template. Once the business rules or document enhancements have been specified and the rules are activated, each subsequent document submission will follow an automated workflow that enables document enhancements, digital signatures (for secure invoicing), multi-channel output, cloud-based archiving and tracking of electronic communications.
Apr 2, 2015
The United States Postal Service (USPS) has announced that it will postpone the April 26th, 2015 implementation date for price increases.
Early last month, the Postal Regulatory Commission (PRC) remanded part of the Postal Service’s rate increase proposal, requiring further USPS review and explanation for Standard Mail, Periodicals, and Package Services. Among the concerns raised were unequal commercial and nonprofit discounts. On March 12th, USPS responded with revised rates and further explanations, hoping to stay on track with the April 26th implementation date. However, on March 18th the proposal was again remanded.