7 Billion Pages Produced on HP’s Inkjet Web Press

Jim Hamilton
Dec 2, 2011

In a web conference call today Aurelio Maruggi, VP & General Manager in charge of HP’s Inkjet Web Press group, talked about the growth of the installed base and print volume of the high-speed inkjet product family, which now includes four products: the T200, T300, T350, and T400. Maruggi presented a number of interesting statistics:

  • Fifty installations have now been completed, including the first sites in Asia Pacific and Latin America
  • 7 billion impressions have been printed on Inkjet Web Press devices since the first Inkjet web press was installed in the first quarter of 2010
  • 63% of this volume was printed in publishing applications and 37% was printed in production mail environments
  • Two sites (O’Neil and CPI) now have five systems; two others (Emdeon and Courier) have three systems; and many more have two
  • In a project done in conjunction with Hearst, 300,000 copies of Popular Mechanics magazine were produced for twelve metro regions with a two-page personalized onsert and a 16-page regionalized section (HP reports high response rates to this undertaking)

I had the pleasure of visiting Courier’s North Chelmsford, Massachusetts facility recently and I was very impressed by what I saw there. Courier has three HP Inkjet Web Press T350 systems. These are supported by Muller Martini finishing that allows Courier to go from printed output to book blocks in signatures. I saw these systems in operation and what was most striking to me was the scale of the whole operation. Looking at these enormous machines with their thirty-inch paper webs, you are struck by their raw productivity as you see thousands of pages flashing by. Your initial reaction is that this is a production site. Whether it’s offset or digital is not apparent at first. It’s not until you realize that every book coming off the line could be different that you see just how revolutionary this is, and how it would be impossible to match this with traditional processes. What this allows Courier to do is to offer its publishing customers a new service that builds off of an inventory model that was simply not possible with offset. Are books a new application? No, but offering this inventory model at this scale and productivity level certainly is.

InfoTrends has just completed a research project in which we interviewed leading edge users of high-speed continuous feed color inkjet printers. For more information, see “High Speed Continuous Color Inkjet Opportunity: Global Insights from Leading Customers.”

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