Big News from Adobe MAX 2018 for the Printing World

Ryan McAbee
 Oct 31, 2018

A couple of weeks ago, creative professionals ascended en masse to Los Angeles Convention
Center for Adobe’s annual gathering known as Adobe MAX. The event was part learning, networking, and entertaining and attended by over 14,000 creatives. Although Adobe grew up with the digitization of the printing industry and Creative Cloud and PDF are mainstays, many in our industry may have missed some of the bigger news from MAX. In fear of being the 1,574th article written about the conference (apparently 1,573 were written for the 2017 event), here’s what matters to the print community.

HP SmartStream D4D

The most interesting announcement at MAX for print came from HP’s release of SmartStream Design for Designers (D4D). Read more »

What Epson’s new DTG Solution Means for Polyester Printing

Catherine Cresswell
 Oct 30, 2018

During SGIA 2018, Epson (who was on hand as an exhibitor) unveiled its new direct-to-garment (DTG) pretreatment solution for polyester garments. The solution will work with its current DTG products – namely the SureColor F2000 and F2100. According to Epson, part of the appeal of this new pretreatment solution is its adaptability. Users will not have to change their standard DTG workflow to accommodate the product but will reap the rewards of an expanded range of garment lineup options – including activewear, imitation silk and leather, and sports apparel.

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Adobe’s New Plug-ins for Digital Textile Now in Beta!

Pat McGrew
 Oct 29, 2018

Earlier this year Mike Scrutton of Adobe stood on a small stage at FESPA in Berlin to talk about the needs of designers in the digital textile space. The challenge, as Scrutton defined it, was that building patterns was time consuming. Fitting, turning segments, and setting colors for elements was time consuming. Changes required going back to the original files and making changes, and then pulling another proof. The growth of fast fashion and fast décor has put a laser focus on the need for faster time-to-market and a different design-to-product requirement than traditional design in the Textile space. Add the word “digital” to anything and the requirement becomes to turn projects around faster and with more efficiency. At FESPA there was the hint that something was coming, from Adobe, that would address the needs of digital textile designers. In fact, something so cool, it might be of use to anyone who designs patterns.

Roll the calendar forward a few months and Adobe has now released the public beta for Project Paras, a new plug-in for Adobe Photoshop CC that makes the process of design prints easier. From adding repeats to changing sizes of elements, the Project Paras plug-in includes tools for previewing, editing, defining separations, and setting colorways. By keeping every element editable up until you save the final manufacturing-ready file, textile designers can get the design just right without the usual rounds of testing, re-editing, and testing again.

Screen Shot Adobe Photoshop CC Project Paras Plug-in
Source: Adobe Project Paras

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Nintendo Labo Shows Potential for New Sustainable Corrugated Cardboard Applications

Colin McMahon
 Oct 25, 2018

Consumer electronics specialist Nintendo has been enjoying positive growth. Its newest video game console, the Nintendo Switch, is proving quite popular among consumers who are seeking an innovative gaming experience at home and on the go. With its numbers back in the green, the Japanese video game manufacturer has returned to doing what it does best—taking creative risks. One of its most recent products, Nintendo Labo, exemplifies the company’s desire to push the envelope.

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SGIA 2018 Marks an End of Industry Segmentation

Ryan McAbee
 

A bustling crowd of roughly 24,000 attendees packed the Las Vegas Convention Center from October 18 to October 20, 2018. The reason? The SGIA Expo – to be clear, the last SGIA Expo. Those who came to the event got the chance to learn tips to improve their businesses, catch a glimpse of new and upcoming technologies, and share insights among their fellow industry peers. With 600 exhibitors in attendance, there was no shortage of activity, conversation, and presentations.

SGIA Expo Opening Day

SGIA Expo 2018 Opening Crowd

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Why North America is Embracing Digital Wide Format Printing

Colin McMahon
 Oct 15, 2018

The digital revolution is impacting every industry, and this includes wide format printing. Advancements in digital wide format technology have created the potential for new offerings. This is important news for a wide variety of businesses, including marketing firms as well as sign, graphics, and visual communication companies. In our recent analysis, Embracing Digital Wide Format Printing, Keypoint Intelligence – InfoTrends explores how signage companies can leverage these innovations and highlights the benefits of making the switch.

Read more »

Personalized Video Marketing: It’s About Engagement!

Colin McMahon
 Oct 2, 2018

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

Read more »

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