“TransPromo” Instills Fear

Matt Swain
 Sep 30, 2008

“TransPromo” has recently become a hot topic. I spend much of my day using the word, yet I sometimes wish that I had a better descriptor to define the application.

The word “TransPromo” instills fear in many corporate executives. Whether they are in retail, financial, healthcare, or insurance – it is a leap for these executives to consider compromising the integrity of their transactional documents with promotional material. They quickly jump to the thought of clutter and poorly designed third party advertising ruining the relationship that they worked so hard to build. Frankly, it would scare me too – if that was the thought that “TransPromo” triggered. It is not.

TransPromo leverages any opt-in relationship (statements, bills, notifications, reminder cards) by providing messaging printed (placed) directly on the piece. Messaging is the key term, because it does not have to be promotional. The messaging can be promotional, but it also can be informational or educational. (*Statement messaging is used in small circles, but never caught on.)

Read more »

An “Open” Dialogue on Financial Services

Other Posts
 Sep 29, 2008


…Wall Street banks have become insatiable consumers of IT services and some of the fallen giants had built up formidable computational resources, which were viewed by their purchasers as virtually the only non-toxic assets that they possessed. According to specialist website Datacenterknowledge.com, Lehman Brothers’ two data centres were central to the deal in which Barclays paid $1.75bn to acquire most of Lehman’s North American operations. The data centres and Lehman’s headquarters building ‘accounted for $1.5bn of the deal’s value, with the British bank paying just $250m in cash for Lehman’s North American investment banking and capital markets businesses,’ it said.

The breakneck consolidation of the banking sector is going to have a major impact on industries that supply banks with IT products and services. Within institutions, the imperative will be to minimise avoidable turmoil in the infrastructure. That means, for example, planned upgrades to Vista suddenly become non-starters – which implies that the related purchase of higher-specification PCs may also be postponed. So the crash will affect Microsoft (which is refusing to reveal data about how many Vista licences have actually been activated) and hardware vendors such as Dell, Lenovo and HP. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux