Point & Shoot Cameras Appealing to Future Buyers….Even the Younger Ones

Carrie Sylvester
Jul 9, 2015

It’s hard to not see an article these days – online or print – that talks about how the mobile camera is taking over as the everyday camera, some go as far to say that mobile phones are killing the traditional camera. The iPhone “Shot on iPhone” marketing campaigns are even promoting that their camera phone photos are good enough to turn into huge outdoor billboards, I’ve seen a few along the Boston city highways recently. But it’s not all doom and gloom for the future for traditional cameras just because everyone is using a camera phone doesn’t mean they have forgotten all about the camera.

In the 2015 US Digital Camera End User Study, respondents that stated they had plans to purchase a camera in the next two years were asked which type they were most likely to purchase and given a list of 10 potential camera models they might consider for purchase –10 options overall which included mobile phones (feature and smart phones), point and shoot (P&S) models, as well as interchangeable lens cameras (DSLRs and mirrorless models). Although the smartphone came out as the top camera most likely to be purchased by people with near-term camera purchasing plans, as a combined category the point and shoot camera – in its various flavors of zoom – is the camera type MOST likely to be purchased.

Source: 2015 US Digital Camera End User Survey Analysis

And it’s not just the older age groups that are leaning toward purchasing a traditional camera, it is very encouraging that 54% of the 13-17 year old group say they are most likely to purchase a point and shoot camera in the next two years. Although one might think the kids who spend more time taking selfies and Snapchatting would be more inclined to buy an upgrade to their smartphone, the 13-17 year olds are less likely than the average population to say a smartphone will be their next camera purchase.

InfoTrends’ research has consistently found that consumers under the age of 35 tend to be more photo-active and are inclined to upgrade their cameras more frequently. That said, they are also the group that is most likely to use their mobile phone camera most often.

Camera vendors must keep these younger consumers in mind with their marketing messages, as well as future product features. Younger consumers like cool gadgets and cutting-edge capabilities, but they also need to be reminded of the benefits of using a digital camera.

To learn more about InfoTrends’ continuing coverage of the digital camera and mobile imaging industry email or call  Matt O’Keefe. For more information on the 2015 Digital Camera End User Study feel free to visit the InfoTrends Report Store.



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