Evolving Photographer Types Portend the Future of Camera Ownership

Ed Lee
Mar 21, 2018

InfoTrends conducts annual consumer surveys to track changes in digital photography behaviors. Over time, we have observed a number of important trends including the evolution of the type of photographer that digital camera owners consider themselves to be, from those who rarely take photos to casual/snapshooters, memory keepers, hobbyists and advanced hobbyists.

The type of photographer that consumers assign to themselves depends on their state of mind and their stage of life. Camera owners with a strong interest in photography tend to fall into the hobbyist or advanced hobbyist segments. Parents with children might fall into the memory keeper and hobbyist segments. Teenagers tend to see themselves as casual photographers or someone who rarely takes photos.

Since the introduction of smartphones, we have seen significant shifts in the mix of photographer types among camera owners. Between 2010 and 2017, there was a dramatic decline in the percentage of camera owners who consider themselves casual photographers. InfoTrends believes that these casual photographers have migrated from using a digital camera to a smartphone. Likewise, people who rarely take photos have likely switched over to smartphones, and perhaps have even retired their digital cameras. In 2013, mobile phones surpassed digital cameras as the camera used most often and the gap continues to widen each year.

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Sheep = Network Printer. Wolf = Security Breach

Sheryne Glicksman
Mar 19, 2018

Copiers Northwest and BluZebra Technologies hosted a Lunch and Learn in Vancouver, Washington with HP onsite as their guest speaker. I had the opportunity to listen to what Lindsey Hearst, HP Print Security Advisor had to say. Here’s what I took from this educational session.

There’s a shift from attacking servers to attacking client endpoints. The MFP and the networked printers (client endpoints) have everything a PC or server has on it and more. So why do these systems continue to get implemented into customers location with no security measures in place? If MFP or printers are hacked, it’s not just the documents that are at risk, your entire organization is. Our news is filled with stories on printers being hacked.

In a recent Keypoint Intelligence study, we found that improving document security is still not as high of a priority across all business sizes. Although document security ranked first as a top priority for enterprise accounts, only 56% of those surveyed stated that it was a top priority. It was interesting to see that enterprise account respondents second priority was their ability to use mobile phones to scan hard copy documents (50%). It’s even scarier in smaller accounts since 40% said the ability to view documents on a smart phone was a higher priority than document security (38%). This indicates to us that the educational piece around security discussions between sales reps and customers is critical dialogue to have to protect your customers from risks of cyber-attacks and fraud along with the impact of legal, regulatory and industry standard compliance.

Have you seen the HP Wolf commercial? In the first few seconds it says, “there are hundreds of millions of business printers in the world and less than 2% of them are secure.” HP has a 20+ year history of working to drive new standards for security, staying ahead of sophisticated security threats for the new “Blended Reality” future. Security best practices start with secure device and device management services to harden devices and secure network connections. Other best practices include adding additional security layers based on custom risk assessment and security plans and overtime maintaining and evolving security efforts relative to the changing landscape. Attacks are becoming more sophisticated. Ignoring security puts the whole organization at risk. Protect. Detect. Recover.

Alan Gold, Director of Business Development Copiers Northwest, stated “Of course we are interested in selling printing solutions to our customers, but we are more interested in building a true partnership and that starts with education and training. These “lunch & learns” are a way to expose our customers to subject matter expertise in the area of network security and revolutionary technology from our strategic partner HP. The next one is scheduled in Tacoma Washington on April 26th.”

Lindsey Hearst, HP Print Security Advisor wraps this up with a final important comment: “Every endpoint purchase is a security decision.”
For more information on HP network printer security watch the following video series:

The Wolf link: https://youtu.be/U3QXMMV-Srs

Kodak NEXFINITY – More than just a new paint job?

Marc Mascara
Mar 12, 2018

On February 28th to March 1st, during Oscar week in Rochester NY, Kodak opened the Kodak Center to 250 printers, distributors, media, designers and publishers. With an unbelievably warm 60-degree winter day in Western NY, Kodak hosted over two days of product session, industry speakers and customer panels.

Flexcel NX Sample

Attendees would hear firsthand about new product innovations from Kodaks Print Systems Division regarding processless plates, digital printing and functional printing categories. While the event would mainly focus on Sonora printing plates and the Nexpress digital press, other Kodak divisions were also represented.

On hand at the technology fair were:

  • William Schweinfurth represented the Flexographic Solutions with Flexcel NX samples.
  • Joan Taylor and Carlos Muniz were on hand for the Unified Workflow Solutions with demonstrations of the latest in Prinergy Workflow offerings.
  • Stream and UltraStream products were represented by Randy Vandergrif from the Enterprise Inkjet Systems with Prosper Press literature and samples. Preliminary samples of Kodaks UltraStream technology was also on hand, that looked very promising.

    Transparent antenna demo

  • Carolyn Ellinger demonstrated Kodaks latest technology play in material science and deposition with a demo of their transparent antenna application.
  • Demian Gawianski rounded out the fair with a Portrait 3D Printer.

The two-day event labeled Taking PRINT Further focused on sustainability, profitability, simplicity, growth, transformation and partnering. Kodak’s main message centered around how they are focusing on removing cost from their customer’s manufacturing process. With processless printing plates like Sonora, the cost savings becomes quickly evident which remove associated costs in chemistry, processors, water, waste disposal, electricity and floor space. With digital presses like the Nexpress the story is a little more nuanced.

Strategy beneath the new paint job!


In the week following the official launch of the Kodak NEXFINITY Press platform, opinions on forums and boards have ranged from one end of the spectrum to the other. So just what is underneath that new paint job? Peel back the new press cover and you discover a bold strategy and advanced technology planted as the cornerstone of the NEXFINITY platform. Read more »

How is Your Firm Leveraging Data?

Sheryne Glicksman

Dealer surveys and in-depth interviews continue to be a resource for insights into the channel. According to our past two State of the Channel annual dealer surveys, we heard that sales staff’s ability to sell solutions, price margins and generating new leads have been top challenges dealers face in growing their business today. We believe there is still a tremendous amount of education around software solutions, along with continued alignment of sales and marketing efforts to help drive revenue growth within our dealer community.

Here are some interesting statistics:
• 71% stated that improving their marketing infrastructure was a moderate or high priority
• 57% told us they had no dedicated marketing focus
• 52% said they spend less than $50,000 per year on marketing activities
• 42% told us they had no dedicated marketing employee

We listened. Our VMS Service fills the gap.

Figure 1: The Art & Science of Data Marketing

Data Marketing & Sales Enablement is about bringing data, sales and marketing together for business planning to generate demand, new leads and sales opportunities. Marketing content, search engine optimization, inbound marketing and blogs are considered ‘the art of marketing’. Where problems occur is often related to no solid data, no good marketing plan and no good understanding of the market need. Often, we see marketing does not a have Customer Relationship Management (CRM) seat license as this tool is often viewed as a sales tool only. VMS was designed to bring the ‘science of marketing’ together with the ‘art of marketing’. VMS aligns sales and marketing tactics to focus on the right opportunities to the right accounts based on the dealer’s strategic initiatives. The science of marketing is all about the data. Our VMS service does the heavy lifting for you, preparing and analyzing your customer data to help you predict where future opportunities lie in a data visualization tool.

Keypoint Intelligence is offering a complimentary executive briefing to take your firm through the VMS Journey to engage us to help bring your data to life. #wheninmotiondatacomesalive #kpidatamarketing

Visions of Modern Packaging from the HP Media Day

Pat McGrew
Mar 11, 2018

The team at HP hosted a Media Day in Israel in February that unveiled the HP C500 cut sheet inkjet corrugated board printing platform along with demonstrations of the HP Indigo 6900 and 20000 platforms. Combined with a customer event, the HP team had an opportunity to bring both a technology story and a customer success story to the Media event.

Keypoint Intelligence produced analysis for the event that covers the event and introductions. This blog is focused on the samples shown during the event, which focused on the  corrugated packaging story, and the complementary stories behind folding carton solutions.

Read more »

GOA NEXT. The Future of Print

Sheryne Glicksman
Mar 5, 2018

Print’s role is evolving. At the February 2018 Graphics of America show  in Ft Lauderdale, I attended a seminar that Kate Dunn (Director, Business Development Strategy Services @Keypoint Intelligence) hosted titled “How to Grow your Business in 2018”. Kate stated that we recently surveyed 749 respondents and found that Mobile and Online/Web communications will experience the highest annual growth rate in the next two years. This doesn’t surprise me at all when you consider that our smart phones are always at our fingertips. Mobile bar codes, personalized URL’s, texting codes, image recognition, near field communications and augmented reality all provide ways to link print to digital. This, in turn, improves customer experience.

Figure 1. Methods of Linking Print to Digital

Mobile Bar codes brought my rebate to life. The other day I was shopping and purchased an item that had a $20 rebate. The company gave me a form to mail in. I was thinking to myself that I’m probably not going to take the time to use regular mail for this process however guess what? When I looked at the form, I noticed there was a QR code that I could scan with my smart phone. Within minutes, the rebate was completed! Now, I’m just waiting on my check. I’m happy to say it was a cool customer experience.

Figure 2. Interactivity is key to bringing documents to life!

Blending print and digital. Kate went on to state that books, catalogs, brochures and direct mail are the fastest growing digitally printed applications, producing billions of prints each year. These would be the types of documents to start looking at ways to enhance as the print role evolves. It was interesting to hear that the top business driver for personalizing communications was a direct correlation between personalization and response rates. Those surveyed also noted that their service providers have become more skilled at cost effectively delivering more complex personalization, data is more available and that their customers are demanding personalized interactions.
Printed media is being blended with digital media. Sales and marketing collateral, direct mail, newsletter, presentations and signage were the most common media used in the past 12 months. This chart tells me that there is huge potential since less than 30% of the respondents have linked the two types of media in the last 12 months. The opportunity to create fresh new content that easily allows the end user to use their smart phone is a growth initiative for this space.

Figure 3. Types of printed applications combined with digital

“Value can be created for clients in helping them streamline the process of linking print to digital assets that already exist” according to Kate. She recommended that print service providers research their prospect’s website and look for video and other interactive assets like quizzes, calculators and Infographcis that can be easily linked to print to create more powerful customer experiences. “Printers can take a leadership role in helping their clients use print in innovative ways to draw audiences into digital interactions that are trackable and provide critical data to marketers” Kate noted.

Here are some pointers to consider. Personalization of documents delivers results. Special effects drive engagements. Dimensional print drives responses. What are you doing to help your production print customers bring documents to life?#icanhelpbringyourdatatolife

Web Offset Consolidation – manroland Web Systems and Goss to Merge

Ralf Schlozer

A few years ago, the prospect of two major offset press manufacturers merging would have easily dominated the headlines. And there was never a great number of preeminent manufacturers of web offset commercial printing and newspaper presses. Together with KBA, Goss and manroland Web Systems were among the big three, complemented by a handful of much smaller, more specialized manufacturers mainly in Japan and India. A few other manufacturers left the market recently such as Swiss newspaper press manufacturer Wifag.

Goss and manroland have a long history of press manufacturing but had a mixed past since the first big slump in web offset press demand following the year 2000. manroland started the millennium as a subsidy of the German heavy industry conglomerate MAN, then became an independent company in 2006, and went bust in 2007. Following the insolvency, manroland was split into a sheet-fed and a web-fed group, the latter being acquired by the German manufacturing holding Possehl Group. The recent history of Goss is even more protracted. After being spun off from Rockwell in 1996, Goss filed for chapter 11 in 1999, and again in 2001, blaming the downturn in press demand. A group of banks as creditors sold the business to MatlinPatterson Global Opportunities Partners. At that time Heidelberger Druckmaschinen had its ambitions set on entering the web offset business and invested heavily. Soon after Heidelberg did shed all low margin businesses to dress books before going public and Goss did pick up the web press activities in 2004. This doubled the global headcount at Goss to about 4,000. In 2010 the Shanghai Electric Group acquired Goss, adding it to its range of (sheet-fed) offset press and finishing equipment manufacturing brands. In 2015 the private equity firm American Industrial Partners acquired Goss. All the while both companies shed thousands of jobs compared to its heydays in the early 2000s

Under the terms of the proposed deal Goss and manroland Web Systems will combine their businesses. Details are still being negotiated, and everything depends on regulatory approval. The main site of manroland Web is Augsburg in Southern Germany. The main site of Goss is located in Durham, New Hampshire. Both have sales and service organisations as well small parts/components manufacturing locations across the globe. The current shareholders, American Industrial Partners and the Possehl Group, will continue to co-own the combined company. The Possehl Group will hold the majority and the combined operation will be headquartered in Germany. Subject to regulatory approval, the merger is expected to be completed by the middle of 2018. For the time being both companies will continue to operate independently.

Read more »

Highcon Releases the Euclid IIIC

India Tatro

Highcon, developer of the revolutionary “Euclid” digital cutting and creasing technology for paperboard, recently announced the commercial release of a new machine, Euclid IIIC, which can cut and crease thicker media, in particular several grades of corrugated. The new machine features can work with single ply paperboard, laminated stocks, and N, F, G, E, and B-flute corrugated from 1mm to 3mm in thickness (40-120 points). The Euclid IIIC thus allows the Euclid series to expand further, thanks to the new printer’s ability to finish thin to medium grade corrugated media. That media category has grown quickly in the past few years because of is use in packaging, in particular for primary packaging such as small but sturdy boxes for cosmetics, consumer electronics, and home furnishings.  Read more »

Xeikon Update: Notes From Q1 Analyst Call

India Tatro

Xeikon, much in the news in 2017 for its “Xeikon Café” events and its debut as an inkjet technology vendor, held a first-ever quarterly briefing for press and analysts in all regions. On hand were top managers: Filip Weymans and Jeroen Van Bauwel, both from Xeikon’s headquarters in Belgium, and Dave Wilkins and Donna Cavannon, marketing and sales leaders for Xeikon North America, based in Illinois.


The Xeikon “Blueprint”

Filip Weymans, Xeikon’s VP of Global Marketing kicked off the presentation with an overview of the strategy or “blueprint” for the company. The key point was that Xeikon will now continue product development based on both dry toner electrophotographic and inkjet printing technologies, also that Xeikon will continue to expand finishing and workflow offerings for Xeikon’s commercial print and industrial printers. Xeikon will have a particular emphasis on folding carton printing on the industrial side and on high-value graphic arts applications like direct mail and educational books on the commercial print side. At the same time, Weymans noted that Xeikon has a long-term goal of moving into the corrugated market. In the meantime, though, Xeikon will focus on the label printing applications that today are the core of its industrial printer business. Read more »

SGIA SPIRE Group Presentation 2018

Steve Urmano
Feb 22, 2018

This year’s SPIRE event has been ramped up to include great new content to help you manage your graphics business – all delivered at warp speed. 33 top tier graphic imaging professionals and 10 presenters participated in this eclectic conference to provide new ideas to build a framework to future growth requirements.

Steve Urmano, Director of Wide Format had a half hour presentation and Q&A on the topic: Convergence, How The Wide Format Industry Is Changing. It focused on all the different ink & media technologies and how the market opportunities are changing along with them. Attendees should come away with a view of new opportunities & adjacencies.

The schedule is so full, the 10 presenters are sure accomplish this lofty goal. With a limited number of spots available, attendees needed to register quickly to ensure they didn’t miss out on the event of the year. The SPIRE strong sharing environment allows for critical insight and game-changing industry networking.

A sampling of the presentations are as follows:

  • Richard Romano, What They Think, Developments in Production Automation
  • Patrick Morrissey, EFI, Review of New Products & Scope
  • Kerry King, Spoonflower, Décor & Shift Towards Online Portals
  • John Hagan, Hagen Graphic Assets, Exploring Employee Recruitment
  • Alexander Hussain, 3D Chimera, 3D Printing: Production & Partnership



SPIRE is a unique network of CEOs and top executives from industry leading producers of retail, point-of-purchase, OEM, transit, outdoor, and similar graphic solutions. The interests, concerns, and challenges of SPIRE members are often different than those of individuals managing smaller companies within the SGIA membership. SPIRE has been in existence for more than 20 years, providing both educational and networking opportunities that are unparalleled in our industry. The members of SPIRE have carefully created an environment where printers from related markets, even direct competitors, can comfortably address common issues. In fact, just about every SPIRE member will tell you that their SPIRE network is their most valued SGIA resource.


Feedback from the Organizers

“I’m very proud of how we have advanced the quality and pacing of the SPIRE program. It’s dynamic, relevant content that speaks to today’s industry challenges.”

– Scott Crosby, SPIRE Program Co-Chair, Holland and Crosby

Scott Crosby of Holland & Crosby

“SPIRE has become the don’t-miss meeting in the print industry. At SPIRE, we provide high-level topics for top-level executives you can’t get anywhere else.”

– Terry Corman, SPIRE Program Co-Chair, Firehouse Image Center

Terry Corman of Firehouse Graphics


Meetings and Social Events
Ongoing changes to the graphic arts industry are profound, with new areas of convergence and unprecedented opportunities for those companies that can navigate change successfully. Attendees gained insight from Keypoint Intelligence – InfoTrends industry consultant Steve Urmano as he presented his views on how today’s changes will affect tomorrow’s realities.



2016 InfoTrends, Inc.

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